The mission of a company: 14 inspiring examples for defining yours!


Missão, visão e valores


Do you know what a company’s mission is?

Along with its vision and values, the mission of a company is one of the cornerstones supporting the organizational identity.

Every company needs a reason to exist, a purpose to be continually pursued throughout its life, guiding its decisions.

To learn more about this topic, we invite you to continue reading and check out the following topics:

  • What is the mission of a company?
  • How to define the mission of a company?
  • Inspiring examples.

What is the mission of a company?

A company’s mission can be defined as something that translates the reasons for its existence.

In other words, it is the organization’s reason for being, and the purpose of its work. The mission gives meaning to the tasks performed daily  and involves all hierarchical levels.

Therefore, the mission is an integral part of the company’s strategic planning. If you want tips for defining your strategic plan, read our post: Prepare your toolkit for strategic business planning.

How to define the mission of a company?

To understand how to define a company’s mission, one must first have a clear understanding of the value proposition intended for the target audience, which extends beyond the product or service itself.

The organizational mission needs to be direct, inspiring, challenging, and engaging. You should aim to summarize the reason for the company’s existence in just three sentences, highlighting key motivators.

Here are some questions whose answers can help you define your company’s mission:

  • Why does my company exist?
  • What is my company’s role in society?
  • Whom does my company aim to reach?
  • What does it aim to provide to the target audience?

The company’s mission is a crucial component of strategic business planning. If you are looking for tips on this subject, explore our article: Strategic planning examples for use in business for each step of the process.

Inspiring examples of company’s missions

To encourage you in developing your business model’s mission, we have gathered some excellent examples of the mission of a company.

In the following lines, you will find mission examples from major companies in various market segments.


“Designing the world’s best personal computers, bringing the ultimate computing experience to students, educators, creative professionals, and consumers worldwide.”


“Organizing the world’s information and making it universally accessible and useful.”

Learn more about Google’s organizational culture:


“To bring inspiration and innovation to athletes all around the world.”

Read also: Organizational strategy: A key to achieving company goals


“To serve quality food, quickly and with a friendly attitude, in a clean and pleasant environment.”


“To bring joy to people all around the world.”


“To be the best financial group in creating value for customers, shareholders, and employees.”


“Coca-Cola’s mission is to refresh the world, inspire moments of optimism and happiness, create value, and make a difference in the world.”


“Microsoft’s mission is to help people and businesses worldwide achieve their full potential.”


“To be perceived as a socially and environmentally responsible company, a true agent of social transformation for the common good and public interest.”


“To act responsibly as a global industry leader and dedicate its talent and technology to create superior products and services that contribute to a better global society.”


“To act as a creator of fast product designs for the world’s fastest athletes, enhancing areas like soccer, running, training, golf, and motorsports with performance and sport-inspired lifestyle products.”

These are valuable examples of the mission of a company. Draw inspiration from them and create your business model’s mission.

STRATWs One is a corporate performance management software that helps your company assess its mission fulfillment.

Learn more about the advantages that have made it the choice of over a thousand companies worldwide:

  • Create and monitor KPIs for processes, projects, and individuals.
  • Share information with speed and transparency.
  • Utilize meritocracy and visual management to motivate and manage teams.
  • Employ key strategic planning methodologies such as BSC, OKR, and SWOT.
  • Integrate people, operations, and strategy.
  • Identify improvement opportunities.
  • Manage meetings and project portfolios.
  • Enhance productivity.
  • Share KPIs quickly and openly.
  • Strengthen corporate governance.
  • Handle risk and analyze scenarios.
  • Facilitate information exchange and communication between departments.