How to leverage results with predictive analysis? A 6 step guide




Many managers often wonder about effectively conducting predictive analysis to enhance outcomes.

This kind of analysis is vital for gauging probabilities across various scenarios, thereby envisioning business growth. 

It hinges on substantial data, employing techniques such as data mining, machine learning, and artificial intelligence.

In this regard, managers can proactively address trends, navigate threats, and capitalize on market opportunities.

Curious about mastering predictive analysis? Keep reading to uncover its significance and learn how to leverage it for improved outcomes and competitive advantage.

Enjoy your reading!

What is a predictive analysis?

It is an analytical method that employs data, algorithms, and machine learning to foresee trends and make projections in businesses. Although not novel, its significance has surged with the advent of technology.

Indeed, thanks to computational advancements, it is now possible to scrutinize high amounts of data, identify patterns, and assess future possibilities based on an organization’s history.

As mentioned, the concept is not new and dates back to the 1940s, when governments began using the first computers.

However, it is only recently that the topic has gained relevance, fueled by powerful processors. Moreover, the concept of Big Data, which accelerates information, has contributed to the growth and advancement of predictive analysis.

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How does predictive analysis work?

Through the processing of extensive data, predictive analysis guides managers in determining the direction to pursue based on patterns.

To achieve this, tools like data mining, artificial intelligence, machine learning, and various statistical calculations are employed to gather, process, interpret, and translate this data.

However, it is important to note that technology does not predict the future; it simply maps out possibilities based on past occurrences.Hence, it is used to determine what is likely to happen, not necessarily what will happen.

A prime example is cross-selling, a strategy aimed at encouraging consumers to purchase complementary products at the point of sale.

To suggest these products, managers employ predictive analysis to anticipate customer behavior, drawing from their buying record. This precision often leads to accurate recommendations, thereby increasing the average purchase amount for consumers.

Interested in learning about scenario analysis for strategic planning? Take a look at this post:

Mastering strategic analysis of scenarios + 3 essential tools

How to conduct predictive analysis in 6 steps?

Now that the concept and its functioning is clearer, it is time to learn how to perform predictive analysis in just 6 simple steps.

1 – Establish the purpose of the analysis

To extract vital data, it is essential to determine the purpose of the analysis and thereby define its objectives.

You can achieve this by asking questions such as those listed below: 

  • Is this analysis aimed at understanding consumer behavior to increase the average purchase amount? 
  • Does it seek to identify promising products? 
  • Is the goal to reduce churn rate?
  • Do you intend to decrease operational costs? 

The answers will shape the objectives.

2 – Translate the purpose into analysis goals

Now is the time to turn your purpose into concrete analysis goals. To illustrate, let’s consider a practical example.

If the objective is to comprehend consumer behavior and boost the average purchase amount, the goal could be to create a predictive model for profiling analysis.

Numerous models are available, such as risk analysis, customer segmentation, among others. Choose the one that aligns most with your company’s requirements.

3 – Start data collection and preparation

After defining the objective, the next step is to gather the data. This process demands careful selection, as the data’s quality determines the credibility of the analysis.

Therefore, choose the sources meticulously and identify the most relevant information. A reliable tool greatly aids this stage, and later on, we will revisit this point with a practical recommendation.

With the collected data in hand, is the moment to prepare it for proper formatting and compatibility with the chosen tool. This entails eliminating unnecessary information, selecting variables, sorting the data, and then structuring it appropriately.

4 – Analyze the data

In this stage, the process of data analysis begins. Statistical insights are crucial here, as assessing graphs and understanding their trend lines becomes essential.

 There are three types of analysis: 

  • univariate;
  • bivariate;
  • multivariate.

In univariate analysis, a variable is examined in isolation before cross-referencing with other data. In bivariate analysis, a relationship between two variables is explored.

Lastly, in multivariate analysis, relationships are drawn among two or more variables, requiring more computational capacity.

5 – Create the predictive model

The creation of the predictive model follows the analyses and tests. It is worth highlighting that the model consists of a set of mathematical and statistical techniques.

This model processes data through developed relationships and provides quick and easily understandable answers.

At this point, the analysis starts generating valuable insights into potential future business outcomes.

6 – Monitoring

To conclude, once the model is established, monitoring becomes essential to assess its efficiency and ensure reliable results.

An important point to emphasize is that models should be periodically reviewed; whether monthly, quarterly, or semi-annually. This guarantees that potential shifts in data do not impact your analysis.

It is worth remembering that software plays a significant role when implementing predictive analysis in your company.

A business management system, for instance, centralizes all strategic, tactical, and operational indicators, simplifying decision making.

This enhances continuous data analysis execution and ensures superior corporate performance. In this regard STRATWsOne is a standout software, poised to become a valuable ally for your company.

Capitalizing on its features, you achieve heightened clarity in strategic insights, improved communication, and streamlined project management. Request a free try out today:

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